![]() ![]() ![]() Work with a Fort Worth printing company on the cutting edge of the latest direct mail trends. Get ready to start a direct mail campaign. Direct mail campaigns deserve a second look, and we are glad they’re making a comeback. While we might not be ready for the return of the mullet, we are excited for direct mail to get the recognition it deserves. Online companies such as DoorDash have robust direct mail campaigns. Large companies that historically didn’t market with direct mail are now embracing it.80’s nostalgia is coming back with bold, bright colors and graphic designs.Postcards! Quick to read, colorful, less expensive to print, and cheaper to mail than a letter or catalog.Personalization, landing pages, QR codes and custom coupon offers make tracking the success of direct mail campaigns easier than ever.QR codes on direct mail piece campaigns enable recipients to reach a company’s website-and offers-quickly and easily on their phones.Direct mail trends to consider for your direct mail campaign include: With 30+ years of experience, we know the industry inside and out and keep up with current technology and trends. From design to mail lists, personalized printing to distribution, we can be your marketing partner and guide you through a direct mail campaign. Call (817) 336-5551Ī reputable, full-service printing company, like Fort Worth printing company Brumley Printing, can help with all aspects of direct mail campaigns. The success of direct mail campaigns is no longer a secret, and everyone wants to be a part of the action.īrumley Printing: Serving Fort Worth for over 30 years.Customized direct mail feels more connecting and personal. After the pandemic, people were looking for more personal interaction.98% of people visit their mailbox every day.Many direct mail pieces with coupons and offers find themselves on refrigerator doors and bulletin boards. Many recipients intentionally keep direct mail pieces to refer to later. Direct mail can be saved and looked at again and again by multiple people.For personalized direct mail, the response rates are even higher. The average ROI of direct mail campaigns can be up to 30%! Response rates are about 4%-9%, more than double over response rates for email ads.The volume of direct mail has increased 34% over 2020.Response rates are approximately double from five years ago. Direct mail brings recipients to the company’s website.Companies are increasing their direct mail campaigns marketing budgets to jump on the trend.Technologies for direct mail campaigns such as mailing lists, printing on demand, variable data, personalization and QR codes are more accessible than ever before.75% of consumers admit that the number of online ads is overwhelming. Consumers see so many digital ads, they are becoming immune to them.The ROI of direct mail campaigns are looking more appealing. Costs for digital marketing ads are increasing.80’s nostalgia is bringing many back to a simpler time before social media. They are shifting to spending less time online. Millennials and Gen Z have a strong influence on targeted marketing.Factors that opened the door for direct mail’s return include: Direct mail is back and better than ever. ![]() But marketing trends are shifting as target audiences tire of online marketing. (How about a return of prizes in cereal boxes?) With the popularity of social media, online marketing and email, direct mail’s popularity as a preferred marketing tool dropped. What do flared jeans, scrunchies, and direct mail campaigns all have in common? All are making a comeback! Marketing trends, like fashion trends, often have a resurgence.
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